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Experiential Branding, Environmental Design
Beats on the Beach, organized by Save the Harbor/Save the Bay, celebrates local artists and performers. This year, Channelside hosted the event on Boston’s waterfront. We supported the celebration with experiential design, using the Channelside color palette and event flyer to create vibrant, cohesive signage, spray-painted stenciled art, and fence scrim. Interactive chalk art invited contributors to activate the space, transforming it into a dynamic, community-driven environment.